MAINE
FLORIDA
The democratization of the internet has paved the way for mobile applications to act as digital hubs. Their user-friendly and intuitive features have not only revolutionized the business landscape, but they are also becoming the go-to medium for generating considerable online revenue.
With
more and more consumers
looking to make transactions via their mobile devices, it makes sense for
businesses to pivot their models and pull revenue from mobile applications.
Let’s look at how you can use your
mobile-based applications to boost revenues.
●
In-App Purchases
Business models usually depend on
in-app purchases to boost overall revenue. Gaming apps stimulate purchase
intent by shelling out upgrades for a nominal fee from interested subscribers.
This is one of the core beliefs behind converting app traffic into cash.
Businesses can often leave out
some key features that will be unlocked for a certain fee. For example,
music-related apps can plan to offer songs for free but release song sharing,
unlimited downloads, and ad-free music for a certain premium fee.
●
Push
Notifications
Promotional push notifications
drive 9.6x as many users to make a purchase and increase in-app spending by
16%
. They
act as the final nudge to purchasers during the decision-making period and keep
them engaged on the platform in real-time.
They increase mobile-app revenue
by analyzing and understanding the behavioral patterns of the customers and
firing customized notifications at the appropriate time. Such push
notifications prompt them to open the application and perform the subconscious
action when they are on the fence.
●
Geographical
Personalisation
In-app localization adds a personal
touch that transcends regional barriers, cultures, and dialects. This
encourages healthy conversations via inclusive engagement on the platform. The
local flavor can be added as a paid or on-demand feature for end-users who are
already using the application and looking for a change.
This kind of seamless
diversification initiates and sets word-of-mouth marketing in motion,
eventually resulting in enhanced brand visibility for a competitive edge.
●
Social
Media
With billions now using social
media on a daily basis, it is imperative to acknowledge the marketing power of
these channels to boost revenues. App referrals, sharing discount coupons on
Facebook, cross-linking with social media feeds, etc., are just some of the few
ways to gain new users.
Social media advertising via
influencers and paid ads also attract eyeballs to the application.
●
In-App
Ad Revenue
Mobile applications can easily
integrate an ads column or a pop-up screen for sponsorship adverts. Such an
association with third-party firms looking to capitalize on the viewership of
your app for their marketing purposes can bring in extra revenue.
If implemented in moderation,
in-app ads can be a subtle avenue to boost revenue, with a win-win scenario for
all parties involved.
With
the rise of digitization and penetration of mobile devices, it is becoming
increasingly important to adopt the right methodology to compete in the booming
space. Following the above-mentioned strategies, you can easily leverage the
power of mobile apps to compel your users to spend more, thereby enabling
palpable business growth.
If you're planning to grow your
small or medium-sized business, head over to
Maine Street Marketing
for
more online branding and marketing tidbits.
Maine Street Marketing
MAINE
FLORIDA
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