MAINE
FLORIDA
How to Deliver Excellent Customer Experience with Simple Website Design
Websites are key digital
assets of any business. In many cases, a company’s website is their brand's
primary digital identity. When customers visit a website to purchase a product,
consume content, or reach out for a business partnership, they want the website
to be easy to use and comfortable to look at.
Websites must inspire
trust, convey brand values, and empower visitors to make decisions quickly. A
poorly crafted website increases bounce rates, which can lead to loss of
business, customers, and subscribers. Business owners must ensure that their
brand websites deliver superior customer experiences that drive the company's
core business outcomes.
Here are some cardinal
rules to keep in mind when getting your website designed.
With
the number of smartphone users expected to
to rise to 7.514
billion
by 2026, mobile is the most
significant way that users interact with the web. With mobile traffic
exploding, the first step is to ensure that your website is compatible across
mobile devices, whether accessed through an app or mobile web.
Responsive designs ensure
that the layouts, text, images, and other elements look great no matter the
size of the device. Taking a mobile-first approach is an early investment in
future brand success.
Internet
users today are used to websites that load quickly; even millisecond delays can
lead to higher bounce rates. Bounce rates, in turn, lead to loss of traffic and
can have severe consequences for businesses.
For example, if an
eCommerce site loads slowly, there's a good chance that the customer will head
to a competitor's website.
Fast loading speeds add
to the consumer experience, whether they're shopping, reading a blog, or trying
to connect to the sales team. Fast-loading websites also rank higher on Google
search results.
Consumers
are always in a hurry, and those websites that let them discover what they are
looking for, fast, win. Effective navigation empowers the consumer to take
action sooner, which in turn benefits businesses.
For instance, using
hamburger menus, the three small lines that open up additional menus, creates a
tidy experience that does not overwhelm the customer. They can find what they
are looking for with ease and speed and respond to a call to action faster.
Websites
with a solid Search Engine Optimization (SEO) foundation are more likely to
survive and thrive for a long time to come.
Get the basics right,
such as choosing an SEO-friendly domain name, a credible hosting platform, and
a CMS platform that enables content creators to build content with all SEO hygiene
factors, such as keywords and tags, in place.
Pay
attention to the look and feel of the website. It must connect with your brand
but also be appealing to visitors.
For instance, you don't
want cluttered-looking pages, a font size that is inconsistent with your brand
guidelines, or too many elements on a page.
It is important that
your website matches the image of your brand. It should have consistent colors,
styles, and logos that make it stand out.
Maine Street Marketing
MAINE
FLORIDA
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