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Search Engine Marketing “pay per click”
Search Engine Marketing Through Pay Per Click
What is Pay Per Click?
Search Engine Marketing (Pay Per Click Advertising) is purchasing ads on search engines known as “paid search” to drive traffic to your website. The most common search engine used is Google AdWords.
Why Pay Per Click Advertising
Purchasing ads on search engines is a quick way for your business to be found in searches for what you do and where you want to do it. You choose the geography, and we choose the most important keywords to help your business come up in a search. Then we create and market custom-built ads in the search engines. If you have a pay-per-click program, other than management fees, you only pay when a potential client clicks on your ad. How much would you pay for a lead?
How Pay Per Click Works
A pay-per-click program aims to gain website traffic by having a trained expert handle your paid advertising campaigns. You wouldn’t hire a plumber to fix your teeth, so why would you hire your groundskeeper to manage your ad campaigns? Having a professional will save you money. We take the time to be sure we have a solid understanding of your business, customers, and competition. After all, if you were a hair stylist in Maine, it wouldn’t be beneficial to come up in a search in Boston.
Pay Per Click advertising is called Directive Advertising. Like the days when it was essential to be in the yellow pages, people went to the phone book because they had a need. Same with coming up in a search engine; people are searching because they have a need. Someone else is getting that business if you aren't coming up on the first page of a search.